Tra Williams is Chief Operations Officer for Lakeview Associated Enterprises, the for-profit arm that supports the work of Baptist Health Care. (His first name is pronounced, "Tray")
Lakeview are a twist on the traditional franchising model where a non-profit becomes a franchisee to support their mission of “helping people overcome life’s challenges”.
Lots of non-profits become franchisees to support their mission, but Tra’s company is really doing it on a large scale. They have 3 Dairy Queen units now, and have a development agreement to build out 9 more over the next 3 years. They are also searching for sites for 1-2 Golden Corrals in the Southwest Florida area.
To find the people he trusts, Tra believes strongly in finding a value fit before onboarding any vendors or new employees. Once there is a value fit, “the rest is just paperwork” - love that!
Tra got his start 16 years ago in franchising when he founded then franchised Loozie Anna’s New Orleans Blues Bar and Grill. Through this experience over 6 years from 2000 to 2006 he admits he make a lot of mistakes but learned a ton and is willing to share any and all of those insights with up-and-comers in franchising.
The worst moment Tra has experienced in business was in the fall of 2008 during the real estate market crash. As VP of Operations for Shane’s Rib Shack he and the team were responsible for...
More show notes are available at FranchiseeConnect.com/053
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